Privacy Policy

Last Updated: [Insert Date]

Welcome to EverTrail Boots (“we”, “our”, or “us”). We specialize in providing high-quality hiking and outdoor footwear for adventurous individuals worldwide. At EverTrail Boots, we are committed to protecting your privacy and ensuring the security of your personal information, just as we are committed to the quality and durability of our boots.

1. Information We Collect

To provide you with our products and services, we may collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you make a purchase.
• Account Information: Username, password (encrypted), and preferences if you create an account.
• Transaction Data: Details about purchases you’ve made, including products, prices, and payment method.
• Technical Data: IP address, browser type, device information, and browsing behavior through cookies and similar technologies.
• Communication Data: Records of your interactions with our customer service team.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders for our hiking boots and outdoor footwear
• Provide customer support and respond to your inquiries
• Improve our website, products, and services based on your preferences
• Send you important account and order updates (transactional communications)
• Prevent fraud and enhance the security of our payment systems
• Comply with legal obligations and protect our rights

We do not use your personal information for automated decision-making or profiling.

3. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: To complete transactions (Visa, MasterCard, JCB, PayPal)
• Shipping Providers: To deliver your orders worldwide
• Service Providers: Companies that help us operate our business (website hosting, analytics)
• Legal Authorities: When required by law or to protect our rights

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some remote areas), your information may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

We implement robust security measures to protect your information:

• 256-bit SSL encryption for all transactions
• PCI-DSS compliant payment processing
• Regular security audits and monitoring
• Limited access to personal data within our organization

While we take all reasonable precautions, no internet transmission is completely secure. We encourage you to use strong passwords and protect your login information.

6. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill the purposes we collected it for
• Comply with legal obligations (e.g., tax records)
• Resolve disputes and enforce our agreements

Transaction data is typically retained for 7 years for accounting and tax purposes.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal requirements)
• Object to or restrict certain processing
• Receive your data in a portable format
• Withdraw consent (where processing is based on consent)

To exercise these rights, please contact us at [email protected].

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and login information
• Analyze website traffic and usage patterns
• Improve your browsing experience
• Deliver relevant marketing (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Children’s Privacy

Our products are designed for outdoor enthusiasts of all ages, but our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or email.

11. Contact Us

Thank you for trusting EverTrail Boots with your outdoor adventures and your personal information. We treat both with the utmost care and respect.